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KitKat launches gold rush

KitKat Gold launched by Nestlé

After Ruby and Green Tea Matcha, Nestlé has unveiled the latest edition of its most iconic confectionery brand: the new KitKat Gold. KitKat Gold offers a tasty combination of crispy wafer and smooth milk chocolate, topped with creamy white chocolate with sweet caramel notes.

The new four-finger treat will launch in major retailers across Europe and selected other countries throughout 2020. It is already available in Russia and has been said by Nestlé that it will arrive in the UK & Ireland very soon. A version of KitKat Gold was introduced in Australia and New Zealand in 2018 as a limited edition and was so popular it was added to the permanent range.

This latest innovation follows on from the successful launch of KitKat Ruby in 2018 and the introduction of KitKat Green Tea Matcha to Europe in 2019.

Alexander von Maillot, Global Head of Confectionery at Nestlé, said: “People are constantly looking for new taste sensations when they treat themselves and others. They also want chocolate that is visually appealing, so they can share it with friends and on social media. KitKat Gold has that special something, allowing consumers to have a break in style!”

KitKat Gold uses UTZ-certified cocoa beans sourced as part of the Nestlé Cocoa Plan. It has no artificial colours, flavours or preservatives. From its origins in the United Kingdom in 1935, KitKat has grown in popularity across the globe. Today, the iconic brand is present in more than 80 countries.

Alexander von Maillot added: “KitKat Gold is further proof of our commitment to our leading international confectionery brand. We have introduced many innovative flavours and premium products in recent years, and there is more to come!”

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