Jealous Sweets release new plant-based NPD

Jealous Sweets continues its plant-based NPD unveiling a new range of sour beans. Available in two formats in 125g sharing bags; Berry Sours and Zingy Sours push the boundaries of flavour intensity while delivering gluten free and plant-based credentials approved by the Vegetarian Society as vegan. 

Sour beans deliver a zesty, rich and intense flavour explosion. A crunchy outer berry case gives way to a soft and chewy centre. Seriously sour, Berry Sours and Zingy Sours are tart and tangy inducing with an intense mouth-watering experience before, during and after eating.

Imran Merza, Co-Founder and Chief Candy Magician, said: “With sour beans we want to shake up people’s expectations about what sweets can deliver in terms of flavour. Our sours give the traditional mouth-watering acidity, but we have upped flavour concentration to really enhance the eating experience. We find that people have an intense taste sensation when eating our sour beans that develops as you chew through the sweet. Shamelessly tasty? Yes, they really are!”

The new range comprises:

Zingy Sours – RRP £2 for 125g sharing bag

Savour the bursting sweets of Zingy Sours. Enjoy the flavours of Orange, Apple, and Lemon in one bag.

It’s 100% plant-based, gluten-free, and made with real fruit juices.

All treats are 100% gelatine-free and 100% plant-based — from day one.

Berry Sours RRP £2 for 125g sharing bag

Every zing-tastic bite is bursting flavours with Berry Sours. Devour yourself with Cherry, Raspberry, and Blackcurrant flavours in one bag.

100% plant-based, gluten-free, and made with real fruit juices.

100% gelatine-free

The Sour Beans range has been developed by Jealous Sweets innovation team who are driving the sweets sector forward by championing ethical sourcing in indulgent, sweet, and sour candies, the company said. Jealous Sweets say they empower retailers and customers with delicious plant-based products made from junk-free, quality ingredients that are responsibly sourced. 

 

 

 

 

Image credit: Jealous Sweets
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Media contact
Kiran Grewal
Editor, International Confectionery

Tel: +44 (0) 1622 823 922
Email: editor@in-confectionery.com

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