At the 2025 International Confectionery Awards, Issei has been named Start Up of the Year, recognising its rapid rise and distinctive contribution to the modern confectionery landscape.
The awards celebrate excellence across the global confectionery sector, highlighting the brands, products and people introducing fresh energy, creativity and commercial momentum into the industry.
This year’s Start Up of the Year category shone a spotlight on pioneering young brands redefining how confectionery connects with today’s consumers. Finalists Issei, WildThingz and NeatSweets each brought forward a compelling proposition, underpinned by strong brand identity, imaginative product development and clear market ambition.
Following a detailed review of each finalist’s journey, the judges selected Issei for its impressive progression from concept to a well-established and recognisable brand. Judges highlighted its innovative approach, clear storytelling and growing third-party recognition as key factors that set it apart as a standout new force within the confectionery sector.
With this win, Issei joins a new generation of brands shaping the future of confectionery through originality, cultural relevance and strong consumer engagement.
The 2025 International Confectionery Awards continues to celebrate the innovation, entrepreneurship and creativity driving the industry forward.
