New event and content formats provide answers to urgent industry issues +++ Sweet Week is a tangible experience thanks to the Sweet Week Production Summit and Sweet Week – Talks & Tasting Stage +++ Networking and targeted matchmaking under focus
From 2 to 5 February 2025, the world of sweets and snacks will cast its eyes upon Cologne, because the Sweet Week – the unique trade fair synergy between ISM and ProSweets Cologne – will bring the industry together. The Sweet Week sets new benchmarks as an event, content, innovation platform and a networking hub. It covers the entire industry’s value chain and brings players from the industry, trade and supplier sector together in one location.
Hall 10.1, which creates plenty of room for new ideas and cooperations, takes centre stage at the Sweet Week: Here, the Lab5 by ISM unites ISM with ProSweets Cologne and offers a platform for the New Product Showcase – a special exhibition for the most innovative new products, start-ups, scale-ups, trend snacks and finest creations. This connection is reinforced by the spatial proximity of Hall 10.1 to the theme worlds Packaging Materials and Sweet & Snackable Ingredients, which act as a central interface between supply and the end product. The Lab5 by ISM is enhanced by interactive formats like the “Live Sweets Creation”, where the production of sweets can be experienced up close, as well as the get-together at the GISMO Bar on 4 February, which makes innovation tangible and promotes the exchange in an inspiring atmosphere.
“The emphasis of ISM and ProSweets Cologne 2025 is on the active dialogue and lending the industry targeted support with today’s most urgent challenges. In the scope of the Sweet Week our diversified programme offers valuable impulses. Through the combination between practical best practices, trailblazing innovations and top-class industry experts, we enable the participants to develop concrete solutions that pave the way into a more sustainable and more efficient future,” said Sabine Schommer, Director ISM.
“We would like to particularly accentuate our joint goal of actively pushing the networking between production teams and supplier companies in the scope of the Expert Stage and the Sweet Week – Talks & Tasting Stage, which not only creates a platform for conveying knowledge, but also offers room for a practice-oriented exchange and networking. In this way, we actively contribute towards the sweets and snacks industry remaining fit for the future in a world that is becoming increasingly more digitalised and sustainably-oriented,” Guido Henschke, Director ProSweets Cologne, also emphasised.
Highlights of the Sweet Week 2025
Expert Stage – Knowledge Hub
On the Central Boulevard, right next to Hall 10.1, the Expert Stage offers first-class input on urgent industry themes such as sustainability, digitalisation and artificial intelligence. The programme will be enriched by the expertise of the knowledge partners, Innova Market Insights and Euromonitor International, and thus creates a well-founded basis for future-looking discussions and practical solutions.
The participants can look forward to interesting lectures like:
- “The Algae Advantage: Revolution of the sweets industry with fresh microalgae” by Dipl. Ing. G. Mühlstädt, CTO ALGENWERK c/o PUEVIT GmbH
- “Sustainable packaging: Packaging for tomorrow” by Manuel Leibrock, CMO of PAPACKS
- “Artificial Intelligence – your new employees” by J. Lauten, founder and CEO of Foodforecast Technologies GmbH
- “2025 Global Consumer Trends: What’s next for Snacks Consumers“ by A. Tique, Senior Research Analyst at Euromonitor International
Sweet Week – Talks & Tasting Stage
Innovation and interaction are also melting into a unique experience on the Sweet Week – Talks & Tasting Stage in Hall 10.1. The new format combines knowledge transfer, innovation and interactive experiences into a diversified programme that addresses both industry professionals as well as interested visitors. The latter can taste the latest products on-site and let themselves be inspired.
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Joseph Clarke
Editor, International Confectionery
Tel: +44 (0) 1622 823 920
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