HARIBO has cast a sweet spell on candy aisles everywhere with the launch of its limited-time Harry Potter Edition gummies. In an enchanting collaboration, HARIBO invites fans of all ages to taste the magic of the Wizarding World with a collection of whimsical treats that promise fun, flavor and a touch of wizardry.
Inspired by the magical universe of Harry Potter, these three new mixes are named after the three famous protagonists: Harry Potter, Hermione Granger and Ron Weasley. The gummies come in a variety of shapes and flavors that represent beloved characters, legendary creatures and iconic symbols from the series. Whether you’re a Gryffindor, Slytherin, Hufflepuff or Ravenclaw, there’s a flavor that perfectly captures your house spirit.
Indulge in enchanting flavors of Caramel like a golden Butterbeer, crisp green apple from the Forbidden Forest, cola reminiscent of a bubbling potion, sweet cherry lollipop from Honeydukes, zesty lemon sorbet like Dumbledore’s beloved lemon drops and fluffy cotton candy as light as a Nimbus 2000.
“We’re excited to bring the Happy World of HARIBO together with the Wizarding World of Harry Potter to create new, limited-edition gummi shapes and flavors,” said Seth Klugherz, vice president of marketing at HARIBO of America. “We know the stories and characters are beloved by so many, so we’re excited to capture that magic for our fans in our delicious tastes and textures for the first time ever. We put extra care into crafting the most authentic and exciting mixes, so every bite feels like you’re transported to Harry’s mystical universe, sparking the childlike happiness we all remember so well.”
The “Harry Potter” Edition gummies by HARIBO are available for purchase nationwide at most major retailers. But beware, these spellbinding mixes are only available for a limited time, so grab them before they vanish for good! The three unique mixes include:
Harry Potter Edition
Discover the magic of the Wizarding World with every bite! HARIBO Harry Potter Edition gummies feature unique shapes inspired by the world-famous story, including exclusive Harry Potter and Hedwig the Owl pieces that make this bag truly one of a kind.
Hermione Granger Edition
Hermione always knows what’s best, and we’re certain she’d agree that these treats deserve top marks! The Harry Potter Edition gummies feature unique shapes inspired by the world-famous story, with the Hermione Edition including exclusive pieces of Hermione Granger and her companion, Crookshanks the cat. Inspired by the cleverest witch of her time, these magical pieces are perfect treats for movie marathons or studying for your O.W.L.s.
Ron Weasley Edition
On their first train to Hogwarts, Harry and Ron bonded over magical sweets from the Hogwarts Express candy trolly—the start of a sweet friendship! The Harry Potter Edition gummies feature unique shapes inspired by the world-famous story, with the Ron Edition including exclusive pieces of Ron Weasley and his companion, Scabbers the rat. Now, you can treat yourself like a true Gryffindor with this enchanting mix of flavors.
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Joseph Clarke
Editor, International Confectionery
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