Tapping into ‘new-stalgia’ (an eagerly anticipated hot food trend in 2025), Gnaw has been working tirelessly to rethink Great British puddings by creating a number of ‘Hug in a Mug’ classics (Crème Brulee, Bakewell Tart, Sticky Toffee Pud…) in conjunction with an impressive ‘pudfolio’ of dessert-flavoured bars: New York Cheesecake, Christmas Pudding, Banoffee Pie and Sticky Toffee Pudding.’
There’s no two ways about it, desserts can be divisive. For many the last course will always be a fitting finale to a great meal spent with friends of family, enticing comfort food that offers a nostalgic peek into happy custard drenched, ice cream topped memories from yesteryear. For others, desserts are an unwitting dalliance with guilt-filled soft sponges, buttery pastry, seductively sweet fillings, crumbly toppings, sticky sauces…
Gnaw’s NEW for Christmas ‘Hugs in Mugs’ hot chocolate and bars represent the perfect halfway house; a fresh twist on timeless classics using hot chocolate and meticulously crafted bars as the perfect portion-controlled mediums for reacquainting our taste buds with sweet-themed flavour marriages from times gone by. After all the very definition of ‘new-stalgia’ is revisiting comforting classics in a cooler, more modern way.
According to Gnaw Head of Brand, Muhammad Karim, “In today’s fast-paced world, we’ve drawn upon our deep love of quality chocolate and indulgent sweet treats to create our range of gooey-centred choc spoons. Perfect for savouring during precious ‘me-time’ moments Or sharing with someone you love, they’re designed to bring a little dash of luxury to your day.”
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Media contact
Hannah Larvin
Editor, International Confectionery
Tel: +44 (0) 1622 823 920
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