Freedom Confectionery, producer of allergy-friendly and plant-based sweets, is excited to announce its partnership with LBB Distribution to launch Freedom Confectionery LLC in the United States. This new collaboration marks a pivotal milestone, making the brand’s popular treats more accessible to American consumers, particularly those with dietary restrictions.*
Since its founding in 2008, Freedom Confectionery has evolved from a family-owned business into a globally recognized name, known for creating sweets that cater to a wide range of dietary needs, including kosher, halal, and PKU diets. The brand first made waves with the launch of the world’s first allergy-friendly, plant-based gummies and has since expanded its portfolio to include marshmallows and the only crispy, chocolate-covered mallows currently available on the market.
For years, Freedom Confectionery has been active in the U.S. ingredients sector, showcasing its products at major events like Food Expo West and Sweets & Snacks. Their confections have been widely adopted by industries such as baking, ice cream, quick-service restaurants, and cereals, often used as inclusions or decorative toppings.
Through this new joint venture, Freedom Confectionery and LBB Distribution are combining their expertise to open doors for distributors and retailers across the country. The partnership will introduce a sought-after selection of natural, clean-label sweets to the U.S. retail market.
Brendan Dulley, President of LBB Distribution, shared his excitement about the venture, saying, “We are thrilled to join forces with Freedom Confectionery. By offering plant-based and allergen-free confections, we are ensuring that everyone can enjoy our products, no matter their dietary needs.”
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Hannah Larvin
Editor, International Confectionery
Tel: +44 (0) 1622 823 920
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