Ferrero announces Easter range

Ferrero, the chocolate and hazelnut confectionery producer and Italian company behind Nutella, Kinder, Ferrero Pralines and Tic Tac, has announced it has added 10 new products to its Ferrero Rocher, Kinder and Thorntons portfolios for spring 2020, supported by a multi-million pound media spend. Earlier this year Ferrero showcased a gallery chocolate box and new Tic Tac mint alongside its popular hazelnut-wafer bar at the 2019 Sweets & Snacks Expo, and the company is set to grow the range further for Easter 2020.

Ferrero’s children’s Easter egg portfolio sees the addition of two new Kinder Surprise eggs; this includes the Kinder Surprise 100g eggs (£6.35) and will feature Justice League and Trolls toys and the larger 220g eggs will include new Marvel Avengers toys.

Thorntons is adding Dinosaur and Unicorn eggs (151g; £3.23) to its range of children’s eggs, featuring “fun and eye-catching designs with a high level of characterisation to bring the popular creatures to life”.

The adult Easter eggs range sees the addition of a Ferrero Collection Egg (240g; £13.34), featuring a milk chocolate shell and six Ferrero Collection chocolates – Ferrero Rocher, Ferrero Rondnoir and Raffaello.

The company is adding 16 different toys to its Kinder Joy Easter range (20h; £1.14) and is launching a Kinder Mini Eggs bag (75g; £1.40), featuring a milk chocolate shell filed with a hazelnut centre.

Thorntons is also launching a Thorntons Bunny (29g; 75p) and Thorntons Chocolate Caramel Egg (36g; 75p).

The Kinder novelties range will also see the launch of a Kinder Mix Bunny Headband (167g; £7) featuring a selection of Kinder Mini Bueno, Kinder Mini Chocolate and Kinder Mini Chocolate with Cereals.

A Thorntons Classic “With Love” box (25og; £4) will be launched to “drive relevance across the key seasonal gifting occasions”.

It is also updating the packaging of its Thorntons Classic boxed chocolates, giving it “a Spring twist”.

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