Ferrero introduces new range to US

Ferrero, the Italian company behind Nutella, Kinder, Ferrero Pralines and Tic Tac, is set to show off a gallery chocolate box and new Tic Tac mint alongside its popular hazelnut-wafer bar at the 2019 Sweets & Snacks Expo (21-23 May).

Around the world, consumers have enjoyed Kinder Bueno’s wafer cookie covered in milk chocolate and stuffed with a milky hazelnut filling. Though US shoppers could find them imported at certain retailers, the November launch will be the first time the candy bar officially this the American market.

“Ferrero’s founding and history are rooted in creating exceptional quality products that consumers love,” said Paul Chibe, President and CEO of Ferrero North America. “The newest unveilings at Sweets and Snacks demonstrate Ferrero’s continued commitment to bringing excitement to our fans through innovation in the confectionery industry.”

The company entered the US market in 1969 with Tic Tacs and 50 years later will introduce a sugar-free version of the iconic mint that is 50% larger than the original. Available across the US in September 2019, Tic Tac X-Freeze mints feature ‘cooling crystals’ in two flavours, Strong Mint and Wintergreen, sold in packs of 30 pieces or 65.

In addition, a ‘Golden Gallery’ box of assorted premium chocolates is also among the products Ferrero will showcase at the Sweets & Snacks Expo. Consumers can opt for a 12-piece box of six varieties or a 24-piece box with eight different styles.

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