Mars Food & Nutrition announced that its CocoaVia™ brand’s suite of cocoa flavanol dietary supplement products has received the Clean Label Project™ Purity Award, a certification recognising products as top performers for quality and contaminant testing within the supplement category.
The Clean Label Project™ is a nonprofit organisation dedicated to bringing transparency to consumer product labeling and safety. The Purity Award aims to empower consumers to make informed choices by identifying products that go above and beyond standard safety regulations. Accordingly, the award is granted only to products that have undergone rigorous third-party lab testing for environmental and industrial contaminants, including heavy metals, pesticide residues and plasticisers. Awards are limited to product categories that have undergone comprehensive analysis by the Clean Label Project™.
The following CocoaVia™ products received The Purity Award:
- CocoaVia™ 500mg Cocoa Flavanols Capsules
- CocoaVia™ 500mg Cocoa Flavanols Powder
- CocoaVia™ 500mg Cocoa Flavanols Single Serving
- CocoaVia™ 750mg Ultra Cocoa Flavanols Capsules
“We’re honoured that CocoaVia™ has been recognised by the Clean Label Project with its highly acclaimed Purity Award,” said Nelson Yacoubian, CocoaVia, General Manager. “We’re committed to providing consumers with high-quality cocoa flavanol products backed by science to support every stage of their lives, and this recognition reinforces our dedication to transparency, ingredient integrity and rigorous standards.”
CocoaVia™ delivers 500–750mg of cocoa flavanols per serving, reflecting decades of human clinical research including studies connected to the landmark COSMOS trial. Made with Cocoapro™, a proprietary cocoa extract backed by more than 30 years of research, CocoaVia™ supports cardiovascular health by helping maintain healthy blood flow and supporting the body’s natural nitric oxide production, which helps blood vessels relax and function efficiently.
This latest accolade reinforces CocoaVia’s commitment to quality, transparency and scientific rigor, building on trusted third-party certifications and evaluations, including being named a ConsumerLab Top Pick for high flavanol cocoa supplements. CocoaVia™ will celebrate the Clean Label Project™ award with updated product packaging, a social media campaign across Instagram and Facebook and a dedicated announcement to subscribers.
“We created the Purity Award to help consumers identify products that prioritise transparency, quality and rigorous testing standards,” said Molly Hamilton, Executive Director of the Clean Label Project™. “CocoaVia™ stood out for its unique science-backed cocoa flavanol formulation that delivers meaningful levels of flavanols supported by decades of research. With a strong commitment to product integrity and extensive third-party testing and evaluation, we’re proud to recognise CocoaVia™ for setting a high standard within the supplement category.
