Barry Callebaut has announced it has inaugurated the new Chocolate Academy in Banbury, UK – all part of its continuous expansion and ambitious growth strategy in one of Europe’s biggest chocolate confectionery markets in volume terms.
The revamped Chocolate Academy Centre in Banbury will provide customers, global and local food manufacturers, as well as artisans and professional chocolatiers, with improved facilities and support for training. In addition, the Chocolate Academy is a hub for exploring and innovating on the latest trends, techniques and recipes in chocolate.
This will also help to meet the growing demand for innovative and high-quality chocolate products in the UK. The Centre in Banbury is part of a global network of 23 Chocolate Academy Centres where artisans and professionals who want to improve their skills in chocolate and learn about new trends, techniques, and recipes are trained. In fiscal year 2018/19, over 60,000 chocolate aficionados participated in these training sessions.
Vincenzo Mangano, Sales Director Gourmet UK & Ireland commented: “Today’s chocolate consumer is on a constant hunt for new and innovative tastes and recipes. With the brand new Chocolate Academy Centre Banbury and a fantastic team, we renew our promise to our customers to share our expertise and work even closely together to bring these premium and exciting innovations to the market.”
Richard Terme, General Manager UK said: “The UK is a huge growth market, bursting with opportunity. The inauguration of this new Chocolate Academy Centre in Banbury marks yet another milestone in our successful growth story in the UK and over the next years, we will continue to invest in our business and strengthen our collaboration with food manufacturing and artisanal customers in the UK.”