Gummy supplement TopGum Industries, Ltd., has crafted a new line of beauty-from-within gummies addressing consumers’ growing desire for hollistic solutions for maintaining skin health and appearance. The range of functional gummies are infused with natural ingredients that address specific HSN (hair, skin, and nails) benefits.
The new nutricosmetic line allows dietary supplement marketers to offer a full range of inside out beauty solutions concentrated in indulgent chewy treats.
“The new gummy concepts are offered in a broad range of natural fruit flavours and shapes, and can be customised for iconic supplement brands,” exclaims Eyal Shohat, CEO of TopGum. “We are empowering supplement companies with new opportunities to become end-to-end providers of a comprehensive beauty kit: ones that align with consumers’ healthy lifestyle, inner wellness and beauty ideals. Our model saves time dealing with multiple CMO’s allowing short time to market.”
Hair, skin, and nail support in a fruity chew
A bestseller in its nutricosmetic line, HSN+—hair, skin, nails—is a no-added sugar, fiber-based gummy, which provides hair, skin and nail support. “HSN supplements have been known to serve women aged 30 to 55. However, women as young as 20 are increasingly recognising that natural ingredients can boost skin glow, hair strength, and nail growth, especially as delicious and convenient gummies,” notes Inbal Nahmias Horev, Head of Global Marketing and Sustainability.
Each 3g cherry-flavored gummy combines essential vitamins and minerals that support healthy hair, radiant skin, and strong nails. It includes biotin, B12 and zinc known to strengthen hair; vitamins C and E for enhancing skin radiance; and B-complex and essential minerals to help promote nail resilience.
HSN+ was developed using the patent-pending technology Gummiceuticals™, which enables the creation of clean-label, sugar-free gummies without compromising functionality or the delightful sweetness of traditional confectionary. The gummy base replaces sugar with natural, digestive health-supporting prebiotic fibers, and contains no artificial sweeteners. The result: A perfect gummy formulation that is aligned with today’s wellness trends.
“We’ve reimagined what a gummy can do,” declares Jennifer Toomey, Head of New Product Development for TopGum USA. “Our proprietary technologies solve the toughest challenges in beauty-from-within supplementation, delivering efficacious doses of actives in a clean-label, naturally flavored gummy. Plus, we are attuned to the regulatory limitations of the recommended daily allowances for any country.”
