The Madelaine Chocolate Company has announced a new licensing collaboration with Sesame Workshop, the global nonprofit behind Sesame Street. The chocolatier will introduce seasonal and holiday Sesame Street chocolate collections that will debut for Christmas 2026.
This marks the first collaboration between the iconic children’s brand and the 75-year-old chocolate maker; uniting the joyful, multi-generational appeal of Sesame Street with Madelaine Chocolate’s heritage of premium packaged chocolates.
For more than five decades, Sesame Street has inspired families around the world through playful learning. With a global footprint in more than 190 countries and beloved characters including Elmo, Cookie Monster, Grover, and Abby Cadabby, the brand continues to reinvent itself for new generations. Sesame Street has just debuted its 56th season on Netflix and PBS KIDS on November 10, 2025, expanding its reach to millions of new households.
Founded in 1949 and headquartered in Rockaway Beach, New York, The Madelaine Chocolate Company is a third-generation family business renowned within the confectionery industry for its craftsmanship, consistency, and creativity. For decades, Madelaine has quietly produced many of America’s most cherished molded chocolates, pairing Old-World European artistry with American innovation.
The collaboration will focus on seasonal and holiday collections that that families can enjoy as part of seasonal celebrations. The first collection will launch for Holiday 2026 with additional releases to follow.
“This collaboration is very exciting for our company,” said Estee Farber, VP of Sales and Marketing of The Madelaine Chocolate Company. “For 75 years, Madelaine has taken pride in creating chocolates that connect generations through tradition. Sesame Street is a brand synonymous with joy, imagination, and heart and with those shared qualities, we look forward to collaborating on collections that will appeal both to new and veteran Sesame Street fans.”
With Sesame Street’s widespread brand recognition and loyal multi-generational audience, combined with Madelaine’s deep relationships across national retailers, specialty stores, and seasonal programs, the partnership is poised to bring a new level of excitement and visibility to the seasonal chocolate category.
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