Mars Wrigley confectionery business to lead industry in Canada

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Mars Chocolate and Wrigley Canada are now officially operating as one business, known as Mars Wrigley Confectionery, part of Mars Canada Inc., the legal parent company for Mars segments in Canada.

This newly created business segment is part of Mars, incorporated, one of the world’s largest privately owned, family companies.

Now the leading manufacturer of chocolate, chewing gum, mints and fruity confections in Canada, Mars Wrigley Confectionery includes some of Canada’s most iconic brands including M&M’s®, SKITTLES®, EXCEL®, SNICKERS®, TWIX®, STARBURST® and JUICY FRUIT®. Part of the Mars Wrigley Confectionery business is the newly renovated, state-of-the-art manufacturing facility in Newmarket, Ontario. The facility is the first in North America to produce MALTESERS® and a leader in peanut-free manufacturing.

“This is a symbolic start to 2018,” says Jeremy Daveau, Canadian General Manager of Mars Wrigley Confectionery. “The Mars Wrigley Confectionery segment combines the successful century-long heritages of Mars Chocolate and Wrigley, with a future focused on driving growth and reaching our highest potential. Together we will help deliver category leadership to our customers and beloved brands to our consumers.”

As part of Mars’ operations in Canada, the new Mars Wrigley Confectionery segment is proud to be recognized as one of Canada’s Top 100 Employers. The establishment of a new business operation backed by great people will serve as an excellent starting point for a strong future as a leading Canadian employer.

“We remain committed to providing an exemplary work environment and bright culture for our Associates, rooted in the Mars Five Principles,” says Daveau. “By coming together we not only deliver greater value to our customers, but we will also provide our Associates with bigger, better and more varied career opportunities. It is an exciting time to be part of Mars.”

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International Confectionery is the leading authority in global confectionery content, delivering expert news, in-depth articles, exclusive interviews, and industry insights across print, digital, and event platforms. Published 10 times a year, the magazine is a trusted resource for professionals seeking updates and analysis on the latest developments in the confectionery sector.

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