Mondelēz and the Cadbury Foundation have linked up with Crown Aerosols & Speciality Packaging Europe in order to create a special Help for Heroes limited edition tin.
The tin will be filled with the brand’s chocolate miniature bars, such as Twirl, Dairy Milk, Fudge and Wispa, while also promoting the Help for Heroes charity – which supports the British Armed Forces across a host of sectors, including Service Personnel and Military Veterans with injuries, illnesses and wounds that were picked up on duty.
This partnership marks the first time that Mondelēz and Crown have come together in order to back the charity.
The metal used in the packaging will be recyclable, while the Cadbury tin will have the slogan ‘drumming up support.’
The tin started to be rolled out in Tesco stores from October.