Tic Tac debuts new flavour

At the first ever Tic Tac experience in New York City, mint and strawberry fans will be able to immerse themselves in the newest addition to the Tic Tac portfolio, Strawberry & Cream. 

The Tic Tac experience, taking place in Chelsea Market in New York City on 28 April will give fans an opportunity to enter the world of Tic Tac in a multi-sensory experience. At each turn, attendees will encounter new surprises that bring the mint brand and Strawberry & Cream flavour to life through hands-on activities including a DIY label station, mix and match sample wall, interactive games and photo opportunities. 

“Our fruit flavours continue to be fan favourites, so we are thrilled to launch Strawberry & Cream through our inaugural Tic Tac Experience,” said Endri Shtylla, Marketing Director, Tic Tac at Ferrero USA. “Tic Tac has had a successful year holding a top spot in the mint category and we’re proud to continue to deliver innovation to our fans and have them interact with the brand in a refreshing and exciting new way with this branded pop-up experience.” 

The Tic Tac experience will be open for consumers free of charge on 28 April. The Tic Tac Strawberry & Cream flavour will be rolling out on shelves nationwide and will be available to purchase in a 1oz pack for US$1.59. 

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Media contact

Caitlin Gittins
Editor, International Confectionery
Tel: +44 (0) 1622 823 920
Email: editor@in-confectionery.com

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