At the first ever Tic Tac experience in New York City, mint and strawberry fans will be able to immerse themselves in the newest addition to the Tic Tac portfolio, Strawberry & Cream.
The Tic Tac experience, taking place in Chelsea Market in New York City on 28 April will give fans an opportunity to enter the world of Tic Tac in a multi-sensory experience. At each turn, attendees will encounter new surprises that bring the mint brand and Strawberry & Cream flavour to life through hands-on activities including a DIY label station, mix and match sample wall, interactive games and photo opportunities.
“Our fruit flavours continue to be fan favourites, so we are thrilled to launch Strawberry & Cream through our inaugural Tic Tac Experience,” said Endri Shtylla, Marketing Director, Tic Tac at Ferrero USA. “Tic Tac has had a successful year holding a top spot in the mint category and we’re proud to continue to deliver innovation to our fans and have them interact with the brand in a refreshing and exciting new way with this branded pop-up experience.”
The Tic Tac experience will be open for consumers free of charge on 28 April. The Tic Tac Strawberry & Cream flavour will be rolling out on shelves nationwide and will be available to purchase in a 1oz pack for US$1.59.
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Caitlin Gittins
Editor, International Confectionery
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