Oreo®, the iconic biscuit brand loved across the globe, is mixing things up with an irresistible new limited-edition flavour: Chocolate Covered Pretzel. Launching nationwide on 5 May 2025, this bold new creation marks Oreo’s first venture into combining sweet and savoury in one indulgent treat.
This latest innovation features crunchy, pretzel-flavoured biscuits lightly dusted with salt, paired with a smooth, chocolate crème centre. The result is a moreish contrast of flavours designed to appeal to both sweet-toothed fans and lovers of savoury snacks.
Promoted with the tagline “Want the best of both worlds? We’ve got you covered,” the new flavour aims to delight consumers with a playful twist on the traditional Oreo experience. Anticipation is already building on social media, where fans have shared excitement over using the biscuits in everything from dessert recipes to mid-day snacking.
Following in the footsteps of previous popular limited-edition releases, the Chocolate Covered Pretzel Oreo adds a unique edge to the brand’s flavour portfolio. This launch reaffirms Oreo’s commitment to pushing flavour boundaries and offering novel experiences to its loyal customer base.
Available while stocks last, this special edition is expected to be a fast favourite—so biscuit lovers are encouraged to act quickly.
Read more latest industry news and developments in our free to download magazine.
Never miss a story… Follow us on:
LinkedIn: International Confectionery
YouTube: @ConfectioneryTV
Media contact
Joseph Clarke
Editor, International Confectionery
Tel: +44 (0) 1622 823 920
Email: [email protected]
