Nestlé is teaming up with regenerative food and farming brand Wildfarmed, working with a community of British farmers to trial regeneratively farmed wheat in one of the nation’s favourite chocolate bars.
As KitKat marks more than 90 years as a much-loved British staple, Nestlé is proud to be working with Wildfarmed to bring their environment-restoring wheat into the unmistakable wafer of KitKat. The taste and snap won’t change, but the wheat will be upping its sustainability game.
Trials to use a proportion of the wheat in the wafer started last year in Nestlé’s York factory, and now it will be used in the 1.5 billion KitKat bars which are made in the city every year.
The wheat comes from Wildfarmed’s community of British farmers who all follow a set of standards based on holistic farming practices aimed at reducing environmental impact and bringing life back to soil. These practices focus on the key principles of regenerative agriculture and include limiting soil disturbance, maintaining year-round soil cover, promoting plant diversity and keeping living roots in the soil. Together these practices help to increase field and farm biodiversity as well as improve soil health, minimise water pollution and reduce carbon.
Wildfarmed Founding
Wildfarmed was founded by Andy Cato, George Lamb and Edd Lees, and they set out to build a community of farmers who are dedicated to farming in a way which restores soil health and improves the impact on the environment, bringing nature back to farms and landscapes.
“We’re thrilled to be working with Wildfarmed,” said Dr Emma Keller, Head of Sustainability at Nestlé UK and Ireland. “This collaboration is all about making the KitKat everyone has known and loved for the last 90 years in an even more sustainable way, all while supporting British wheat farmers to adopt regenerative farming practices that are intended to support carbon reduction and increase biodiversity. With this partnership, it’s not just about growing crops a bit differently; it’s about working to grow and support a more sustainable future for farmers and the landscapes we depend on.
“As a large food and drink company with a diverse supply chain underpinned by a network of farmers, collaboration is essential to help us achieve our sustainability goals. Wildfarmed is helping us lead the charge to ensure that our much-loved KitKat bars are made with sustainability at their core. ”
Edd Lees, Wildfarmed CEO and co-founder, said: “Wildfarmed exists to make resilient, nature-rich farming mainstream. “For too long, nature has effectively been priced at zero in our food system. Farmers have been pushed to maximise yield, often at the expense of soil, biodiversity and resilience. We believe it’s time to flip that model.
“1.5 billion KitKat bars are made every year in the UK. Partnering with Nestlé to use regenerative British wheat is a big step forward in our mission to make regenerative farming the default, not the exception, and prove that nature restoration can sit at the heart of iconic brands.”
