X-twitter Linkedin-in Youtube

Nestlé adds QR codes to their KitKat and Quality Street for improved accessibility

Nestlé has introduced accessible QR codes on its KitKat and Quality Street products, aimed at improving accessibility….
Nestleqrcode
Rebecca Spayne
By Rebecca Spayne
Group Managing Editor
  • [hm_read_time]

Share this article:

Nestlé has introduced accessible QR codes on its KitKat and Quality Street products, aimed at improving accessibility for people with sight loss. These codes, powered by Zappar technology, provide essential product information, such as allergen details, dietary requirements, and usage instructions, which can be accessed through existing apps for the blind and partially sighted community. This initiative, in partnership with the Royal National Institute of Blind People (RNIB), is part of Nestlé’s broader efforts to enhance packaging accessibility. Feedback from consumers will guide future expansions of the programme.

 

Never miss a story… Follow us on:
LinkedIn International Confectionery
Twitter logo @InConfectionery
Facebook @InConfectionery

Media contact

Hannah Larvin
Editor, International Confectionery
Tel: +44 (0) 1622 823 920
Email: [email protected]

About International Confectionery

International Confectionery is the leading authority in global confectionery content, delivering expert news, in-depth articles, exclusive interviews, and industry insights across print, digital, and event platforms. Published 10 times a year, the magazine is a trusted resource for professionals seeking updates and analysis on the latest developments in the confectionery sector.

To submit an article, or for sponsorship opportunities, please contact our team below.

Joseph Clarke Picture

Joseph Clarke

Senior Editor

Steve Blakebrough Picture

Steve Blakebrough

Sales Manager

Afua Akoto Picture

Afua Akoto

Marketing Manager

Related News

Nexture Sustainability

Nexture Publishes First Sustainability Report

, , ,
Nexture has published its first Group Sustainability Report, establishing a shared framework for reducing environmental impacts, improving responsible sourcing and developing more sustainable ingredient solutions.
Read More
ipco pack expo

IPCO Unveils Chocolate Forming Solutions

, ,
IPCO, a supplier of chocolate forming and moulding equipment, showcased its latest innovations at PACK EXPO 2026, emphasizing advancements in chocolate chip production and cooling systems.
Read More
Domori

Domori Launches in the UK

, , ,
Italian chocolate producer Domori has introduced its professional couverture chocolate range to the UK, targeting chocolatiers, pastry chefs, gelato makers and other specialist dessert producers.
Read More
KitKat Nestle

KitKat Drives Formula 1 Excitement

, , ,
Nestlé International Travel Retail (NITR) has brought the excitement of the KitKat and Formula 1® partnership to travellers at Singapore Changi Airport through a high-impact activation combining immersive brand experiences, personalisation and travel retail-exclusive products.
Read More
EXBERRY colour selection

GNT Secures ISO Carbon Verification

, , ,
GNT has become one of the first food colour manufacturers worldwide to have its Product Carbon Footprint (PCF) methodology independently verified in line with the ISO standard.
Read More
NSD

Celebrating US National Real Sugar Day

, , ,
The Sugar Association will celebrate National Real Sugar Day on October 15 by recognising real sugar’s role as a real, recognisable ingredient in real food. This year’s celebration also highlights that real sugar is rooted in nature and is at the heart of real recipes and scratch cooking.
Read More
Anuga India

SACMI highlights integrated chocolate processing

, ,
SACMI Packaging & Chocolate is showcasing its latest chocolate processing and packaging technologies at Anuga FoodTec India 2026, highlighting an integrated portfolio spanning production, wrapping, handling and secondary packaging.
Read More
toblerone-biscoff-packaging

Toblerone Launches Biscoff Truffles

, ,
Mondelēz International,
Read More
Anuga India

Anuga FoodTec India is Open

, , , ,
Anuga FoodTec India 2026 has opened its doors in Mumbai, bringing together food and beverage technology suppliers from around the world for three days of processing, packaging and manufacturing innovation.
Read More
Chocolate

Nestlé appoints Group General Counsel

, ,
Nestlé’s Board of Directors has appointed Manuela Bernasconi, currently General Counsel for Zone Americas, as Group General Counsel and a member of the Group Executive Board, effective 1 January 2027. After seven years as Nestlé’s Group General Counsel, Leanne Geale will retire.
Read More
Scroll to Top