White Cadbury Creme Egg worth £2000 never found, company reveal

Cadbury have announced that their competition over the Easter period, which would’ve seen one lucky consumer win £2000, wasn’t won.

371 special white Cadbury Creme Eggs were released by the company, and the top prize egg – that was in a Co-Op somewhere in the UK, would win the consumer £2000.

However, no-one stepped forward as a winner, and Cadbury are now looking towards next year’s marketing campaign – though they have said that they will review any submissions on a case-by-case basis.

“We are thrilled the White Creme Egg campaign continues to excite and are already planning for another great hunting season next year,” a Cadbury spokeswoman said.

“Although the final day for White Creme Egg winners to claim their prize passed on May 1 and the £2,000 prize was not claimed, if someone comes forward with the winning egg we will look at it on a case by case basis.

“We know our fans may have some eggs left over from Easter so we would encourage them to check their cupboards and see if they have the winning egg!”

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International Confectionery is the leading authority in global confectionery content, delivering expert news, in-depth articles, exclusive interviews, and industry insights across print, digital, and event platforms. Published 10 times a year, the magazine is a trusted resource for professionals seeking updates and analysis on the latest developments in the confectionery sector.

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Afua Akoto

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