Sweets done better-for-you with Dawn Foods 

As consumers increasingly seek indulgent yet health-conscious options, Dawn Foods is rising to the……

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As consumers increasingly seek indulgent yet health-conscious options, Dawn Foods is rising to the challenge with its innovative Better-for-You solutions – delivering on taste, texture and performance without compromise 

The ‘Better-for-You’ space has seen a significant shift – from removing less desirable ingredients to consciously adding ingredients known to better the mind and body. At the same time, consumers expect these Better-for-You products not to taste simply okay, but to taste delicious. Even more so in confectionery and sweet bakery! Taste is the number one driver when it comes to choosing a sweet treat. 

Our R&D teams have developed specific capabilities and ingredients that do just that: making it better-for-you, without sacrificing taste, or performance. 

Vegan, plant-based, or just plant-tastic solutions? 

Our comprehensive vegan portfolio includes v-label certified pastry mixes for donuts, cookies, sponge cake and even chou or meringue, custards and cream stabilisers, and naturally vegan fruit fillings. All easy-to-use, tolerant, and robust ingredients that deliver consistent and delicious results, making it simple to create fully vegan applications. 

Sugar & fat reduced ingredients 

Health-conscious consumers are looking for solutions that fit their lifestyle but still meet their need for comfort and indulgence. We’ve developed ingredient mixes that reduce levels of sugar and fat by up to 30%, and our Dawn Balance® Delifruit Xtra fruit fillings contains more fruit content, resulting in 30% fewer calories and 30% less sugar compared to the market average. 

Protein enhanced mixes 

Protein is a nutrient that has had something of a health halo attached to it in recent years because of its association with a variety of benefits, from aiding strength to boosting the immune system to help facilitate weight loss. We have developed the know-how for American pastry mixes with protein: cake, muffins, cookies and pancakes. 

Gluten free solutions 

Whatever the motivation of your consumers, medical necessity or lifestyle choice, our gluten-free products and ingredients will exceed their expectations. They’re formulated to taste just as good as standard products and have the same satisfying sensorial properties. 

Cleaner label 

More and more consumers are looking for cleaner and simpler labels with ingredients they know and trust. Our cleaner label solutions are designed to help you offer cleaner products that don’t compromise on taste or quality. 

Dawn Foods is committed to providing high-quality ingredients that deliver exceptional performance on your production lines and your confectionery creations. Our Better-for-You Solutions are designed to be easy to use, ensuring consistent results and superior taste. 

Partner with Dawn Foods for Success 

At Dawn Foods, we understand the importance of staying ahead of market trends and meeting consumer expectations. With our innovative better-for-you solutions, you can confidently meet the demands of today’s health-conscious consumers while delivering delicious, high-quality products. From removing additives and artificial preservatives to incorporating natural colours and flavours, added protein, and reduced sugar, we partner with you to tailor the better-for-you to your specific requirement or production line. 

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Media contact

Joseph Clarke
Editor, International Confectionery
Tel: +44 (0) 1622 823 920
Email: [email protected]

About International Confectionery

International Confectionery is the leading authority in global confectionery content, delivering expert news, in-depth articles, exclusive interviews, and industry insights across print, digital, and event platforms. Published 10 times a year, the magazine is a trusted resource for professionals seeking updates and analysis on the latest developments in the confectionery sector.

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Joseph Clarke

Senior Editor

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Steve Blakebrough

Sales Manager

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Afua Akoto

Marketing Manager

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