The REESE’s PIECES brand is giving fans a playful twist on one of the most recognisable candies, with the launch of its REESE’S PIECES with Chocolate Cookie. As the first U.S. REESE’S PIECES innovation in the last 10 years, REESE’S PIECES with Chocolate Cookie combines the brand’s iconic creamy peanut butter flavour with a crispy chocolate cookie center, for a bold, poppable snack, packed with layers of flavour and texture in every bite.
This innovation taps into consumers’ growing appetite for snacks with satisfying texture, creating a mini bite that’s as fun to eat as it is delicious. Whether tossed into a bag for an afternoon snack, shared during a road trip or enjoyed alongside a favourite movie, REESE’S PIECES with Chocolate Cookie was made to fit every snacking occasion.
REESE’S PIECES with Chocolate Cookie launches nationwide July 17 in pouches, with king size to follow later in 2026. The product will also be available at shop.hersheys.com July 25.
A New Way to Enjoy REESE’S PIECES
REESE’S PIECES with Chocolate Cookie was made for fans who want more texture, more crunch and more ways to enjoy the classic peanut butter and chocolate combination. Each bite brings together a crispy chocolate cookie center, creamy peanut butter flavor and the candy shell that makes REESE’S PIECES instantly recognisable.
- Poppable and shareable: Made for anytime snacking, whether fans are on the go, watching a movie or sharing with friends.
- Texture in every bite: A crispy cookie centre, creamy peanut butter flavour and crunchy candy shell deliver a layered eating experience.
- A long-awaited innovation: The first U.S. REESE’S PIECES innovation in 10 years gives fans a new way to enjoy the beloved candy.
“Reese’s has always been known for its signature peanut butter and chocolate combination, and with this innovative product, we’re excited to give consumers a fresh way to experience it,” said Melissa Blette, Senior Brand Manager, Reese’s at The Hershey Company. “REESE’S PIECES with Chocolate Cookie delivers a perfect balance of our legendary peanut butter flavour with a sweet crunch, creating an entirely new shareable snacking experience for the fan-favourite candy.”
