Hershey Company brand Reese’s is bringing what it calls the “ultimate combination of chocolate and peanut butter” with the launch of a brand-new Reese’s line of frozen treats.
Starting January 2023, the frozen treats – which comprise of seven varieties in tubs, bars, sandwiches and cones – will become available at major retailers nationwide in the US.
“At Reese’s we are always inventing new ways for fans to enjoy our iconic combination of chocolate and peanut butter,” said Ian Norton, Senior Director, Reese‘s brand. “The new Reese’s frozen treats are the ultimate sweet and salty, chocolate and peanut butter experience that will quite literally give you chills – not only because they’re frozen but because they’re just that good.”
New products available include Reese’s Peanut Butter Sandwich, Reese’s Peanut Butter Light Ice Cream, Reese’s Chocolate Frozen Dairy Dessert, Reese’s Peanut Butter & Chocolate Cones, and others.
“Partnering with Reese’s to launch a brand-new line of frozen treats that have the same swirls of peanut butter, chocolate drizzles and chunks found in America’s #1 candy is certainly something worth screaming about,” said Russel Lilly, President, Unilever Ice Cream North America. “We’re excited to be bringing more Reese’s frozen treats to our fans than ever before – giving them exactly the kind of sweet treat they’ve been looking for.”
The new frozen treats line marks the latest addition to Unilever Ice Cream’s expanding portfolio and partnership with The Hershey Company.
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Editor, International Confectionery
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