Monty Bojangles enters chocolate bar category

June 22, 2023

UK confectionery brand Monty Bojangles (MB) is marking a brand first as it unveils an exciting new product line, entering the chocolate bar category with an alternative for consumers.

Set to inspire sales success, the new MB Bars follow Monty Bojangles’ formula of catering to consumers seeking premium, magical, and inclusive confectionery. Reflective of the fun flavour exploration the brand is known and loved for, the range is launching with four flavours – Milk Millionaire Caramel, Milk Triple Nut Praline, Dark Citrus Passion, and Dark Cocoa Nib Crunch.

Each of the chocolate bars have been created with an authentic bean-to-bar recipe and made with Rainforest Alliance certified chocolate, presented in a 100% recyclable wrapper.

The decorated bars also deliver a sprinkle of Monty’s magic, with each square featuring an embossed character, enabling consumers to create their own secret messages and mischievous creations, which they will be encouraged to share on social media, using the hashtag #montymessages.

Launching following a hugely successful year for the brand, in which it announced a company milestone, reaching UK£10M value sales, and winning the 2023 King’s Award for Enterprise, International Trade, the bars will target affluent shoppers and fun-loving families who enjoy high quality, indulgent products.

Set to see sales soaring, the MB Bars are launching on Amazon with an retail price of £3.99-£4.49

“We are delighted to unveil our brand-new chunky chocolate bar range, which will introduce even more chocoholics to the fantastical (and uniquely delicious) world of Monty Bojangles. We know that consumer behaviours have shifted, and we understand that shoppers are now more than ever unwilling to compromise on quality ingredients and unforgettable flavour,” commented Andrew Newlands, Founder and Managing Director of Monty Bojangles. “We promise these bars feature no compromises! Our new launch will bring the priority of incredible taste experiences back to the category, offering an authentic alternative to the shortcomings of other block chocolate entries. Our bars are a love letter to chocoholics: Packed full of fun and flavour, joy, and surprises. We cannot wait to hear the sound of all of you munching! With further magical launches planned for later this year, keep in touch with us at Truffle HQ for more of what we have in store for 2023.”

Stay up-to-date on the latest industry news and exclusives in our magazine.