Montezuma’s partners with Booths Knutsford supermarket

Montezuma’s, the British chocolate brand specialising in luxury chocolate, has partnered with the independent Northern supermarket chain, Booths….
Montezuma’s partners with Booths Knutsford supermarket

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Montezuma’s, the British chocolate brand specialising in luxury chocolate, has partnered with the independent Northern supermarket chain, Booths.

Co-founders, and husband and wife, Helen and Simon Pattison, launched Montezuma’s in 2000 following a whistle-stop tour of South America, where their passion for chocolate was first discovered. The trip changed their lives and they returned to the UK with a dream to create extraordinary British chocolate that boasted an imaginative range of quirky flavour combinations, to tickle the taste buds.

Montezuma’s has always followed a “Business Done Properly” philosophy and is known for using the best quality, ethically sourced, certified cocoa.  

The joint venture will see the introduction of a new Montezuma’s chocolate counter within Booths Knutsford store, where customers will be able to choose from a delicious selection of the brand’s bestselling, hand finished truffles, giant chocolate buttons and a range of their signature Choc O Block, all of which can be beautifully boxed up for the perfect present.

Debbie Epstein, Marketing Director at Montezuma’s commented: “The Booths partnership is such an exciting opportunity for us to bring the magic of our chocolate to the North. Booth’s is the ideal setting for us to showcase our products and introduce the Booth’s customers to the taste of our extraordinary chocolate.”

Booths Brand and Innovations Manager, Matt Bruno, said “We are delighted to be introducing a counter of this kind within our Booths Knutsford store, and we’re really excited to be working with Montezuma’s. The new Montezuma’s chocolate and truffle counter will be perfect for Booths customers who want to indulge in a mid-week treat or seek out that special gift!”

Booths customers will be able to choose from the following Montezuma’s chocolates:

Montezuma’s Truffles: £6 per 100g 

  • American Idol — Milk Chocolate with a soft salted caramel centre

  • Milking Maid — Peruvian Milk Chocolate with a milk chocolate ganache centre

  • Eclipse — Dominican Dark Chocolate with a Dark Chocolate ganache centre

  • Secret Squirrel — Milk chocolate, with a hazelnut praline and chopped hazelnuts

  • Strawberry Champers — White chocolate with a strawberries & champagne ganache

  • Sunrise — Dark chocolate with an orange centre

  • Moondance — Dark chocolate with an almond praline

  • Sweet Summertime — White chocolate & raspberry

  • Tiger Tiger — Dark chocolate with a Madagascan vanilla centre

Montezuma’s Giant Buttons: £2.70 per 100g

  • Milk or Dark available

Montezuma’s Choc O Block: £3.50 per 100g

  • Milk Choc Honeycomb

  • Pistachio & Cherry

  • Marzipan & Cherry

  • Coffee

  • Dark Chocolate & Brazil Nut

Montezuma’s Truffle Gift Boxes

  • £15 for 16 Truffles

  • £22 for 25 Truffles

The new chocolate counter, which will house a tempting array of chocolate treats, launched in Booths Knutsford store on 13 October and will be open 7am-7pm Monday to Saturday, and 10am-4pm on Sundays.

About International Confectionery

International Confectionery is the leading authority in global confectionery content, delivering expert news, in-depth articles, exclusive interviews, and industry insights across print, digital, and event platforms. Published 10 times a year, the magazine is a trusted resource for professionals seeking updates and analysis on the latest developments in the confectionery sector.

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