M&Ms commemorates 25th anniversary of flagship

M&Ms is celebrating the 25th anniversary of its flagship store, based in Las Vegas. First opened in 1997, the Las Vegas store is located on the Las Vegas strip and has overseen 100 million visitors to its store.

“Mars’ M&M’S brand is committed to creating a world where everyone feels they belong. For a quarter century, the M&M’s  Las Vegas store has welcomed over 100 million customers from all over the world since the store first opened its doors,” said Danny Pooni, Global Retail Operations Director, Mars Retail Group. “Mars continues to deliver moments of everyday happiness to consumers through the M&M’s brand, and we’re thrilled to celebrate this milestone with our guests.”

This marks the second anniversary year for Mars in Las Vegas, as 2021 marked the 40th anniversary of craft chocolate company Ethel M. Ethel M Chocolates are manufactured by Mars, and the flagship store and three acre Cactus Garden can be found in Henderson, in Las Vegas.

On top of the Las Vegas store, M&Ms has six other locations internationally including: Berlin, Disney Springs, London, Mall of America, New York and Shanghai.

To celebrate the occasion the brand is inviting customers to share their favourite experiences on Twitter for the chance to win one of 25 M&Ms prize packs.

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Media contact

Caitlin Gittins
Editor, International Confectionery
Tel: +44 (0) 1622 823 920
Email: editor@in-confectionery.com

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