Mars on cultural relevancy at Sweets & Snacks Expo

Mars will be at the Sweets & Snacks Expo which is taking place in Chicago, Illinois, on 22-25 May 2023, where the company will be talking about evolving its treats and snacks portfolio to ensure cultural relevancy and sampling the newest innovations from its iconic brands.

Hosted by the National Confectioners Association (NCA), this year’s edition of Sweets & Snacks Expo is set to have a big focus on new product trends and flavours.

“Mars has been driving innovation in the treating and snacking categories through our iconic brands for over a century,” said Tim LeBel, President of Sales at Mars Wrigley. “By remaining consumer obsessed and laser focused on the trends that lie ahead, we’re inspiring moments of happiness through first of its kind products and experiences that redefine how shoppers interact with our brands.”

On Tuesday, 23 May on the Insights Stage, Andrew Clarke, Global President of Mars Wrigley and Anton Vincent, President of Mars Wrigley North America, will be joining moderator Sally Lyons Wyatt, Executive Vice President & Practice Leader at Circana for a panel discussion.

The session, ‘Mars: Driving Cultural Relevancy In Treats & Snacking’ will touch on the ways that Mars Wrigley has built a portfolio of brands that have stood the test of time for over a century.

Mars executives will discuss how the treats and snacks company has made strategic evolutions to ensure that it remains on-trend and culturally relevant as the future of snacking unfolds.

In addition to the panel session, the company will be showcasing a range of its newest, on-trend product innovations as it tracks what motivates consumers. This includes latest product releases, spanning its M&Ms Caramel Cold Brew, TWIX Cookie Dough, DOVE Molten Lava Caramel, DOVE Mini Sticks Vanilla Ice Cream with Dark Chocolate & Almonds and M&M’S Cookies and Cream Ice Cream Sandwich.

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Media contact

Caitlin Gittins
Editor, International Confectionery
Tel: +44 (0) 1622 823 920

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