Mars, Incorporated, a family-owned, global leader in pet care, snacking and food, is pleased to announce the successful completion of its acquisition of Kellanova, whose portfolio includes Pringles®, Cheez-It®, Pop-Tarts®, Rice Krispies Treats®, RXBAR® and Kellogg’s international cereal brands. The combination brings together two iconic businesses with beloved brands, storied legacies and outstanding capabilities – now united to shape the future of snacking.
“Today marks a transformative moment and I’m excited to welcome Kellanova to Mars,” said Andrew Clarke, Global President of Mars Snacking. “United by more than a century of pioneering new categories and building iconic brands, Mars and Kellanova are joining forces to shape the future of snacking. With more than 50,000 Mars Snacking Associates and partners around the world, we’re now positioned to bring consumers more of the brands they love and new innovations — while continuing to advance our sustainability commitments and invest for the long term.”
The new Mars Snacking will operate in attractive snacking categories, adding Kellanova’s billion-dollar brands – Pringles®, Cheez-It® and Kellogg’s® – to the Mars business. The existing Mars portfolio includes billion-dollar snacking and confectionery brands like SNICKERS®, M&M’S®, TWIX®, DOVE®, SKITTLES® and EXTRA®, as well as KIND® and Nature’s Bakery®. The addition of Kellanova also expands the portfolio of Accelerator, a division of Mars Snacking, with complementary brands like RXBAR®, Nutri-Grain® bars and Special K® bars.
Mars, Incorporated announced on August 14, 2024, that it had entered into a definitive agreement under which Mars agreed to acquire Kellanova. The transaction received Kellanova shareowner approval on November 1, 2024. The acquisition received all required regulatory approvals as of December 8, 2025.
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Joseph Clarke
Editor, International Confectionery
Tel: +44 (0) 1622 823 920
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