Manus and Tate & Lyle launch sweetener brand

Manus, the bioalternatives scale-up platform, and Tate & Lyle PLC (Tate & Lyle), a global provider of ingredient solutions for healthier food and beverages, today announced the launch of Yume™, a new brand under The Sweetener Alliance….
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Manus, the bioalternatives scale-up platform, and Tate & Lyle PLC (Tate & Lyle), a global provider of ingredient solutions for healthier food and beverages, today announced the launch of Yume™, a new brand under The Sweetener Alliance. Yume, from the Japanese word for “dream,” is set to redefine sweetness by harnessing the power of science and nature. The strategic partnership, announced a year ago, aims to expand access to innovative sugar-reduction solutions. The first product under the new brand is Yume™ M Stevia Sweetener, a premium all-Americas stevia-derived sweetener with great sugar-like taste.

Developed and scaled by Manus, Yume™ M Stevia is produced at Manus’ BioFacility in Augusta, Georgia, the only large-scale stevia bioconversion site in the U.S. Yume M leverages Manus’ comprehensive all-Americas supply chain, ensuring end-to-end traceability, strengthening supply security for customers, and supporting future stevia innovation.

“Yume brings together nature’s promise and Manus’ biomanufacturing capability to deliver a new standard in sweetness,” says Ajikumar “Aji” Parayil, Founder and Chief Executive Officer of Manus. “With Yume™ sweeteners, we are translating next-generation industrial biotechnology and bioalternatives into commercially scalable sweetener solutions. Partnering with Tate & Lyle helps us accelerate global adoption by combining Manus’ bioalternative products, scale-up platform, and supply-chain traceability with Tate & Lyle’s formulation expertise and market access. Together, we are bringing cost-competitive, scalable products to consumer brands looking to reduce sugar without compromising taste.”

“The Sweetener Alliance, our strategic partnership with Manus launched a year ago, is a clear example of Tate & Lyle’s science driven, solutions-focused approach at work,” says Nick Hampton, CEO, Tate & Lyle. Our partnership accelerates the growth of ingredients that meet society’s evolving nutrition needs and industry’s growing need for security of supply. Yume™ M Stevia – our all-Americas stevia Reb M – gives our customers expanded access to innovative, cost-competitive sugar-reduction solutions.”

Designed for taste, built for scale

Yume introduces a premium brand expression for next-generation sweetness – bold on taste, grounded in science, and created to feel approachable, not technical.

“With Yume™, we set out to create a new kind of sweetener brand for the category – one that feels optimistic, modern, and grounded in science,” says Frederik Bjoerndal, Senior Vice President of Corporate Affairs and Marketing at Manus. “Yume reflects a deep respect for nature, enabled by advanced biotechnology and uniquely managed supply chains. It’s designed for the people who create products for a living – giving them confidence in taste, performance, and reliability, while pointing to a more hopeful, better-for-you future.”

“Yume will help brands reduce sugar while elevating flavor – today and into the future. Yume™ M Stevia unlocks the sweetest parts of stevia leaves through science and innovation. The brand is a celebration of taste, optimism, and progress – translating advanced science into products that are effortlessly enjoyable, joyful, and ready for real-world scale,” says Abigail Storms, Vice President Global Platform, Sweeteners and Fibers at Tate & Lyle.

Yume is rooted in nature – because nature holds great taste – and engineered for the realities of modern food production. At launch, Yume™ M Stevia Sweetener delivers a premium Reb M experience designed to meet rising demand for better-for-you products without sacrificing taste. Crafted for sugar-like sweetness and reliable performance, Yume™ M Stevia gives brands a scalable, dependable solution as stevia adoption continues to accelerate across food and beverage categories. The result is sweetness without compromise – exceptional taste, consistent performance, and the confidence to scale.

For more information about Yume and Yume™ M Stevia Sweetener, please visit www.sweetyume.com

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