LoveRaw was based in 2013 by Rimi Thapar, who rejected a GBP500,000 (US$654,604) funding from Deborah Meaden on Dragon’s’ Den two years ago. Mrs Thapar is supported by her husband and enterprise companion Manav Thapar, and has now announced funding from Blue Horizon, who “invest in game changers that are disrupting the largest market in the world, food.”
The corporate manufactures 100% vegan butter cups in five flavours, together with peanut butter and salted caramel, and counts Waitrose, Entire Meals Market, Boots and on-line retailer Ocado amongst its prospects. The enterprise employs nine individuals and at present exports to 10 different nations worldwide.
A spokesperson for the enterprise stated LoveRaw has “plans” for listings within the UK’s ‘Big four’ supermarkets – Tesco, Sainsbury’s, Morrisons and Asda – whereas abroad markets embody nations in Europe, the Centre East and Australia.
Managing Director of LowRaw, Thapar, commented: “Having Blue Horizon on board is game-changing. Whatever the funding, our values align with theirs: We’re all on a mission to make plant-based consuming the norm and to additionally flip LoveRaw into an worldwide model. We’re so glad that we waited for the correct investor and did not buckle when the Dragons’ Den supply got here in once we so wanted it.”
Michael Kleindl, Founder and Managing Companion of Blue Horizon, added: “We’re extraordinarily happy to welcome LoveRaw to the Blue Horizon portfolio. Collectively we are going to work to supply customers all over the world with plant-based and ‘clean-label’ merchandise from the indulgence class and goal to transform the present product choices in the direction of extra sustainable and eco-friendly options. We’re assured that LoveRaw has the chance to develop into market leaders of their sector.”
In the meantime, Juliet Barratt, a Co-Founder of UK-based sports activities diet snacks model Grenade, has joined LoveRaw as a Non-Executive Director. She is going to work with Blue Horizon to “assist LoveRaw rapidly dominate the vegan confectionery trade by growing key enterprise areas of branding, provide chain, manufacturing, recruitment and advertising and marketing.”
