Mummy Meegz launches its next dairy-free alternative: Vegan M&Ms

Disruptive vegan chocolate brand, Mummy Meegz, has unveiled its latest creation with the launch of M’z Gems – the ultimate vegan alternative to the famous Chocolate M&M and Peanut M&M.

Originally founded by vegan trailblazer, Meagan Boyle, in 2018, Mummy Meegz has since grown into an exciting and innovative vegan chocolate brand, underpinned by its mission to make mind-blowingly good creamy ‘M!lk Choc’ swaps that are kinder to animals and the planet, with ethics, sustainability and kindness guaranteed.

With both chocolate and peanut flavour, the new M’Z Gems have been created with Mummy Meegz “M!lk” chocolate and encased in a crunchy shell. Aside from being 100% vegan, the treats are also palm oil free and certified gluten-free and all come in recyclable packaging.

The launch of the new M’z Gems range follows a period of exponential growth for Mummy Meegz, after the success of its Vegan Cream Egg and Mini Eggs during Easter 2024.

Meagan Boyle, Founder and Chocolate Maker at Mummy Meegz, confirmed: “Our mission to create mind blowing M!lk chocolate swaps which are kinder to animals and the planet drives us to continually delight chocolate lovers worldwide. The introduction of m!lk chocolate M’z Gems is the obvious follow on to our record breaking Easter product, the Chickee Eggs but this product is available all year round! With our incredible pricing, we’re poised to revolutionise the world of chocolate, and we invite everyone to join us on this journey.”


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Media contact

Hannah Larvin
Editor, International Confectionery
Tel: +44 (0) 1622 823 920

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