Luxury Irish Chocolatier, Lily O’Brien’s has invested in a campaign for Christmas, building on the success of the brand’s ‘Share Wisely’ ad platform.

The aim of the campaign is to introduce the brand’s new creative platform to chocolate lovers across both markets. Developed in Dublin by the agency Core, ‘Share Wisely’ is utilising a multi-channel, digitally-led approach which includes online video, digital display, social media and podcast sponsorship. In bringing the campaign to market, Core collaborated with local UK agencies partners to spread the message nationally.

Running across digital screens nationwide, the festive creative showcases Lily O’Brien’s desserts collection through a classic Christmas Eve scene set for Santa Claus.

Lily’s desserts range comprises 18 chocolates, inspired by the world’s best loved dessert recipes. Designed to offer shoppers some after-dinner indulgence during the yuletide celebrations, the 230g collection box (rrp £7) is available to independent retailers now.

Evelyn McLoughlin, Marketing Manager for Lily O’ Brien’s, said: “Christmas is the perfect time of year to show those nearest and dearest just how much you care. Our desserts collection is the perfect boxed chocolate range for any festive occasion and the range of recipes, ensures there’s something for everyone to enjoy this Christmas – not just Santa.”

According to Hilary Hughes, International Marketing Manager at Lily O’ Brien’s:  “It can definitely be a tough call, judging when we should and shouldn’t share stuff – and that’s not just when it comes to chocolate. We all know that ‘Oops… probably shouldn’t have shared that’ feeling; maybe when we’ve revealed too much about our weekend in the office on a Monday morning, or inadvertently told our Mum about our love life. With Lily O’Brien’s we leave the decision on what to share up to you. Our only advice is – Share Wisely!”

The digital ‘Share Wisely’ campaign will appear on 500 digital screens across the UK and will be supported by digital advertising, through social media and PR channels.