It’s official: the Grinch has departed Who-ville and is mischievously tiptoeing across the country wreaking havoc in some of the sweetest places around. Rumor has it he plans to stick around through the holiday season, stealing bags of Hershey’s Kisses chocolates only to give them out to fans once his heart grows three sizes.
“The Hershey’s Kisses brand and Dr. Seuss’s The Grinch joined forces to create a partnership that reflects all that the holidays have to offer – excitement, surprise, and sweetness!” said Joe Gibilisco, Manager of Holiday for Hershey’s. “Naughty or nice, everyone – including the Grinch – deserves a little holiday cheer, and that’s where the Hershey’s Kisses Milk Chocolates with Grinch Foils come in.”
Plus starting now through December 8, fans nationwide also have the chance to get “Grinched!” Simply visit @hersheys on Instagram and Twitter and reply or comment #GrinchKisses and #Sweepstakes on the designated Grinch posts for the chance to win free bags of the sought-after sweets.*
“The Grinch always has something up his sleeve, and this year it’s a seriously fun collaboration with the Hershey’s Kisses brand,” said Susan Brandt, President of Dr. Seuss Enterprises. “In celebration of the first-ever partnership between our two iconic brands, we wanted to introduce a little holiday Grinch-y mischief and let our fans get in on the fun!”
Hershey’s Kisses and Dr. Seuss’s The Grinch – both known for spreading holiday cheer – have partnered this holiday season to make the most wonderful time of year that much more special with limited-edition Hershey’s Kisses Milk Chocolates with Grinch Foils. Available exclusively for the holiday season, the new treats feature 10 different candy foils including the Grinch‘s up-to-something smirk, classic Grinch sayings and of course Max’s adorable floppy ears.
As part of the partnership, chocolate lovers can visit Hershey’s Chocolate World attractions in Hershey, Pa., New York, N.Y., and Las Vegas, Nev. to be immersed in the Grinch-y mischief and enjoy décor galore, photo opportunities, an Amazing Candy Machine stuffed with the new Hershey’s Kisses Milk Chocolates with Grinch foils and more! Festivities will last through the rest of the holiday season at locations nationwide.
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Editor, International Confectionery
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