Bringing back festive favourites this year in time for the holiday season, The Hershey Company will be offering consumers established favourites including Hershey’s Kisses chocolates and Reese’s Peanut Butter Trees with the addition of new treats including Hershey’s Hot Chocolate Bombs on shelves this year.
The first-ever Hershey’s Hot Chocolate Bombs will be a milk chocolate shell filled with mini marshmallows that appear once the chocolate shell is melted. Also new, Hershey’s Milk Chocolate Holiday Bars come with 24 varieties of seasonal imprinted images including stars, wreaths, trees and stockings.
Dr Seuss’ The Grinch and The Hershey Company are partnering again this year to add Grinch-themed Hershey’s kisses as it comes in the traditional laydown bag (available in 9.5oz and 7.4oz) as well as a tree-shaped gift box filled with Hershey’s Kisses Milk Chocolates with Grinch foils.
“The holidays are a special time where we can take a moment to relish in the traditions and enjoy seasonal treats that make the season so cherished,” explained Katie Behrman, Associate Brand Manager Seasons, at The Hershey Company. “No matter how you celebrate this year, you can count on us to bring you some of our classic treats like Hershey’s Kisses milk chocolate and Reese‘s Trees, and new holiday treats like hot chocolate bombs and Holiday-themed bars to enhance your favourite traditions.”
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Editor, International Confectionery
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