Fannie May releases first ever chocolate bars

Ferrero brand Fannie May is launching two new products in the chocolate category, Fannie May Premium Chocolate Bars and Rocky Road Chocolatier’s Mix. The new offerings will provide new ways for consumers to enjoy the confectionery; whether this is individual indulgence or sharing with family and friends.

“Fannie May is continuously working to balance our rich tradition of crafting classic, Americana-inspired confections and thinking of new ways fans can enjoy our offerings. With these two new innovations, we have done just that,” explained Rick Fossali, VP & General Manager of Fannie May. “I hope the new Fannie May Premium Chocolate Bars and the Rocky Road Chocolatier’s Mix allow our consumers to make even more timeless memories together.”

The first-ever Fannie May Premium Chocolate Bars will be available in four flavours: Milk Chocolate Pecan Brittle, Milk Chocolate Butterscotch with Sea Salt, Dark Chocolate Mint & Cookie and Dark Chocolate Sea Salt Almond.

The new Chocolatier’s Mix line is launching in 2oz, 7.5oz and 18oz bags. Rocky Road is a combination of crunchy pecans, almonds and fluffy marshmallows coated in Fannie May’s milk chocolate.

Both offerings are made with no artificial colours, flavours and no preservatives. The new Chocolate Bars are available on the company’s website and at 50+ Fannie May retail stores, regionally at Walgreens and other regional grocers in the US.

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Media contact

Caitlin Gittins
Editor, International Confectionery
Tel: +44 (0) 1622 823 920


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