Confectionery Live introduces Blas Maquivar

Ahead of the must-attend virtual event Confectionery Live happening this month, 21-22 February, we are pleased to announce our next speaker; Blas Maquivar, President of GEM at Mars Wrigley.

Blas Maquivar currently serves as President, Global Emerging Markets at Mars Wrigley, a position he has held since 2019. He is responsible for inspiring moments of everyday happiness through Mars’ businesses and Associates across the Middle East, India, Australia, Asia, Africa AND Latin America, which translates into creating economic value for the Corporation. He is also a member of the Mars Wrigley Global Leadership Team.

A major topic covered at Confectionery Live will be consumer insights; how confectionery manufacturers can capitalise on trends and growth opportunities within the market as they face challenges related to the rise costs of raw materials and manufacturing, alongside the cost-of-living crisis and consumers reducing their spend on indulgences.

In his session at Confectionery Live, Blas Maquivar, President GEM of Mars Wrigley will talk to Editor Caitlin Gittins about the evolution of the snacking landscape in terms of consumer behaviours and mindsets towards snacking and indulgence, as well as the establishment of their GEM division, in recognition of these growing and emerging markets.

Join 1000+ attendees from 83 countries in attending Confectionery Live, the dedicated online platform for providing the latest insights and market trends for the global confectionery industry.

To make sure you don’t miss out on Blas’ session, register here.

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Media contact

Caitlin Gittins
Editor, International Confectionery
Tel: +44 (0) 1622 823 920

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