Mondelēz International announces a new milestone in the company’s sustainable packaging journey, focused on making the joy of Easter more sustainable. For Easter 2026, the 31.9g, 74g and 256g Cadbury Mini Eggs bags will now be wrapped in 65% certified recycled plastic packaging allocated through a mass balance approach.
In addition, small and large Easter Cadbury tablets will be wrapped in 80% certified recycled plastic packaging, allocated through a mass balance approach, and the ribbon handle of the Cadbury Special Gesture Easter Egg range has been replaced with a recyclable cardboard handle.
These latest moves continue Mondelēz’s packaging sustainability progress throughout the Easter period. Last year, the company introduced the Cadbury Easter Favourites Pouch with the outer packaging made from paper, and has previously removed 6.4 million plastic windows across the Easter egg range.
Delivered in partnership with international partner Amcor, a global leader in developing and producing responsible packaging solutions, the 2026 packaging uses Amcor’s AmFiniti™ Recycled Content, which converts post-consumer plastic waste into new packaging. Through this partnership, approximately 134 tonnes of post-consumer recycled plastic will be sourced to produce packaging across different parts of the Cadbury Easter range this year, equivalent to ~16 million seasonal tablets per year and 70 million bags of Mini Eggs per year. This has been made possible with advanced recycling technology.**
As a global snacking provider with brands loved by consumers all over the world, Mondelēz plays a key role in bringing improved packaging direct to customers. The 31.9g, 74g and 256g Cadbury Mini Egg bags for Easter 2026 will include a scannable QR code on the back of packs, providing customers with more information on the product’s use of recycled material and Mondelēz’s overall approach to sustainable packaging.
Increased recycled plastic
Easter 2026 signals another positive step towards achieving Mondelēz’s global sustainability ambitions, where the company aims to increase its use of recycled plastic within its packaging. The company’s global goals include designing 98% of its packaging for recyclability and labelled with clear consumer recycling information by 2030. To date, 96% of its total packaging is designed to be recycled. Alongside this, Mondelēz is working to achieve at least a 25% virgin plastic reduction in its rigid plastic packaging by 2030, forming part of the company’s global “Pack Light and Right” strategy.
Joanna Dias, UK&I Sustainability Lead at Mondelēz International: “Our Cadbury Mini Eggs range is an iconic Easter treat, loved by people across the UK & Ireland, and this is an exciting moment to increase our use of recycled plastic packaging across the Easter range. Continuing our partnership with Amcor to grow our impact, our Cadbury Mini Eggs this Easter are another fantastic milestone for Mondelēz UK&I as we work towards the delivery of Mondelēz’s global sustainability goals, namely, reducing our use of virgin plastic.
