Cadbury has overseen a limited edition launch of 1000 Dairy Milk laser-engraved 180g bars. The release celebrates the first time that Mondelēz World Travel Retail and Cadbury have launched Cadbury Dairy Milk bars utilising laser-etching technology, creating detailed images on the chocolate.
In an exclusive campaign at Heathrow Airport, Cadbury is delivering an immersive experience for travellers to enjoy through an interactive activation that highlights the company’s British heritage, with a display of icons and monuments paying tribute to Britain’s culture and history.
The bar is housed in a striking signature Cadbury-purple box with gold-embossed detailing featuring iconic British imagery, reflecting the British heritage of which Cadbury is proudly a part of.
Travellers can enjoy a unique ‘unboxing’ experience along with a certificate of authenticity that verifies the bar whilst adding an air of exclusivity to the experience. The laser etching incorporates beloved icons that represent the pioneering role London has played in shaping culture, history and innovation whilst featuring a skyline of London’s most popular sights, including Big Ben and London Bridge.
The supporting activation at Heathrow, which also highlights the new Cadbury Great Britain 520g pouch, will continue delighting travellers until the end of May. By bringing together luxurious packaging, delicious chocolate and exclusivity, Cadbury is bringing in a new era of premium gifting, offering a unique taste of what the future holds within digital innovation and how the British chocolate brand will advance gifting opportunities for travelers to enjoy.
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Caitlin Gittins
Editor, International Confectionery
Tel: +44 (0) 1622 823 920
Email: editor@in-confectionery.com
