Chocolate brand Love Cocoa has unveiled a new luxe look that shines a spotlight on its sustainable, ethical credentials. The new designs will be available from retailers including Anthropologie, Fenwick, John Lewis, Liberty, Next, Ocados, Selfridges and the company website plus independent retailers nationwide in the UK from September and will run across its Christmas Collection too.
The company’s purpose has been to produce delicious, high-quality chocolate products in an ethical and sustainable way. The refresh is designed to give the brand a distinctive look that will set it apart from competitors. Featuring a new logo and strapline, ‘The Modern Chocolatier’, the company has embraced a brighter, bolder colour palette across the range.
The redesign sees the company continue its longstanding commitment to plastic-free packaging, utilising compostable inners made from wood pulp. According to Love Cocoa, it is now 99% plastic free.
As part of ecological pledges to drive positive change within the chocolate industry, Love Cocoa’s work with Eden Reforestation Projects is continuing via 1% for the Planet, with the aim of planting over 200,000 trees each and every year. To date, the company has planted 1.6 million trees across North and East Africa. The reforested areas help to reduce soil erosion and provide storm surge protection whilst sequestering CO2 and fighting against global warming, Love Cocoa said.
“This is the start of an exciting chapter for the business. Our sophisticated new packaging has been in the works for over a year and we’re delighted to see it go live, alongside securing our B Corp and joining 1% for the Planet,” said James Cadbury, Founder, Love Cocoa. “The new designs are reflective of the luxury, high-quality chocolate within the packaging, which we know our customers love, and we believe this new look will give us a unique on-shelf presence and help us achieve £10 million annual sales by 2025. As Founder, I’m so proud of how far the business has come in the last seven years, and I can’t wait to see where the next seven take us. ”
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Caitlin Gittins
Editor, International Confectionery
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