British confectionery brand Swizzels has introduced a new seasonal treat—Squashies Drumchick—just in time for Easter.
Building on the success of Squashies, the UK’s No.1 sugar confectionery brand*, the latest addition brings a festive twist to the range. Designed to capture attention on shelves, Squashies Drumchick features bright, eye-catching packaging and a distinctive chick-shaped design, set to drive seasonal sales.
The new variety boasts a zesty orange and pineapple flavour combination, offering retailers an exciting alternative to chocolate for Easter shoppers. With growing consumer demand for non-chocolate seasonal treats, Squashies Drumchick provides a fresh and fruity option to expand Easter product ranges.
Available in 120g bags, the limited-edition sweets come in cases of 12, with an MRSP of £1.15. Retailers are encouraged to stock up early to meet demand as shoppers plan their Easter celebrations.
This year, Swizzels’ Easter lineup also includes the return of its best-selling Sweet Shop Favourite tubs alongside vegan-friendly variety bags, such as Scrumptious Sweets, Luscious Lollies, and Curious Chews. These individually wrapped treats cater to consumers looking for giftable, shareable options and fun additions to Easter egg hunts over the bank holiday weekend.
Clare Newton, trade marketing manager at Swizzels, commented:
“Whilst Easter is usually associated with chocolate, we’ve noted rising demand for alternative sweet treats. As a result, we’ve launched Squashies Drumchick to help retailers elevate their Easter offerings and boost sales.
Squashies Drumchick play into the popularity of fruity flavours and limited-edition, seasonal treats and are ideal for retailers looking to diversify their Easter range, complement chocolate confectionery and appeal to a broader range of shoppers looking for something refreshing, fun and affordable this year.
Our variety bags and Sweet Shop Favourite tubs are also a perfect addition to retailers’ Easter selection, offering something for everyone celebrating the occasion.”
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Editor, International Confectionery
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