At the upcoming TFWA World Exhibition, Mars Wrigley International Travel Retail will unveil its new 2026 portfolio plans, showcase the M&M’S® Experience concept, and highlight its successful Transaction Zone model. Together, these initiatives are designed to help retailers drive footfall, boost conversion, and grow basket spend. Visitors can find the Mars Wrigley ITR booth in Bay Village, BAY-141.
“The TFWA World Exhibition is an opportunity for us to connect with partners and customers, and to demonstrate how we can build success in travel retail together,” says An De Volder, Market Director at Mars Wrigley ITR. “This year we are highlighting three priorities. First, we are strengthening fundamentals with a Portfolio designed for the Transaction Zone, offering convenient treats for self-indulgence and refreshing gum options. Second, driving conversion with new gifting propositions across our popular brands, including travel packs, travel exclusive items and new variants that tap into the trend of sharing and giving. And third, attracting footfall with our M&M’S Experience concept, which elevates the in-store experience and creates memorable moments for shoppers.”
Strengthening the fundamentals: Transaction Zone and Core Portfolio
Getting the fundamentals right is central to the Mars Wrigley ITR approach. One key growth area is the Transaction Zone, where travellers look for quick “for me, for now” treats. By tailoring the product mix to different need states and checkout formats, from manned pay stations to the queuing Area, and self-checkout, retailers can capture more impulse sales.
“In duty-free retail, where over 800 million travellers shop each year, even small changes in product assortment, store layout and shopper engagement at the checkout can deliver meaningful returns,” adds An De Volder.
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