Mars, producer of a wide range of consumer products including M&Ms, Snickers, Ben’s Original, Seeds of Change and Pedigree, has announced that its portfolio of more than 400 Mars food, treats, ice cream and pet food brands are now available for same-day delivery through Instacart, a grocery technology company based in North America.
“At Mars we are consumer obsessed and know today’s savvy consumers are shopping on digital platforms like Instacart for choice, convenience, and time-saving benefits. Our innovative partnership with Instacart enables Mars to continue to reach consumers where they choose to shop,” said Kelly Goering, Vice President of Sales at Mars. “Offering our entire selection of Mars products on Instacart allows consumers to shop for the snacking and food brands their families and pets love most.”
The Mars-Instacart partnership will give consumers across the US access to their favourite Mars brands straight from their smartphone or laptop. Currently reaching 90% of households in the US, Instacart delivers from more than 70,000 stores in more than 5500 cities.
Across its diverse and expanding portfolio of confectionery, food and pet care products and services, the company has recently introduced new product innovations including M&Ms Crunchy Cookie and Nutro So Simple. Both products are well suited for Halloween as Instacart is another convenient way for shoppers to treat themselves, their pets and others without having to leave their home.
“Online shopping and same-day delivery are critical for brands looking to accommodate consumers’ busy schedules,” concluded Kasey Jamison, Senior Director of Brand Partnerships at Instacart. “From snacks and treats to pet food, we’re excited to help Mars enhance its consumers’ shopping experience by offering a flexible, fast, and hassle-free way to shop.”
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Editor, International Confectionery
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