Kinder launches retailer contest for Easter

Kinder Egg

Kinder has introduced a retailer competition that is designed to drive consumers into stores and increase sales during the key Easter sales period.

The competition will give five retailers the chance to host an in-store Easter Egg Hunt for their local community, including posters for store windows, branded goods and free stock. This year, the retailers will also have access to bespoke social assets to drive further interest in their community ahead of Easter.

Kinder was a key driver of growth for Ferrero over Easter in 2017, with its Kinder Seasonal range being the fastest growing brand amongst the top 10, reaching almost £20m. This year’s Kinder Egg Hunt Kit will be available to the convenience channel with an MRSP of €9 (£8).

To enter the competition, retailers can complete a form online at Winners will be announced in mid-March, ahead of the activation of the Kinder Easter Egg Hunts during Easter Weekend.

Levi Boorer, customer development director at Ferrero, comments: “We’re keen to help our retailers give back to their local community, especially during the Easter period. Last year’s Easter Egg Hunt activity was a great success as retailers saw an increase in their Easter sales year-on-year, as well as increased basket spend compared to the previous week of trading. We are looking forward to seeing the results achieved this year and to spread a little joy this Easter.”

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