Food tech company CarobWay GmbH. unveils its carob-derived prebiotic fibre, CarobBiome™. The start-up’s entry into this trending ingredient space meets the needs of consumers seeking effective gut and metabolic health benefits. CarobBiome™ will be introduced at IFT FIRST 2025 in Chicago, July 14-16.
CarobBiome™ prebiotic fibre is based on the ancient Biblical carob fruit. This potent, naturally derived prebiotic ingredient with naturally occurring polyphenols, actively nourishes the gut microbiota. It delivers benefits to the gut without the bloating, gas, or discomfort often associated with fibres. Its positive prebiotic effects are currently undergoing preclinical assessment.
“Not all prebiotics are equal,” explains Udi Alroy, CEO and co-founder of CarobWay. “While many fibres on the market can cause some level of stomach discomfort, CarobBiome™ is specifically designed to ease bloating and maintain a happy tummy. Moreover, it is completely natural, vegan, and allows for a clean, simple ingredients label. It also is highly nutritious.”
Easy on the belly
CarobBiome’s unique composition includes 85% fibers made up of a distinct mix of soluble and insoluble fractions. Insoluble fibres are known for their role in regulating bowel functions, and support CarobBiome’s low-bloating potential. The soluble fibres contribute to the ingredient’s beneficial prebiotic and microbiome-balancing effect, and house powerful antioxidants. An added benefit is that prebiotics have been shown to play a role in regulating appetite and blood-sugar levels.
CarobWay’s prebiotic carob fibre enters the market as demand surges for natural solutions that promote microbiome health, weight management, and metabolic wellness. Consumers are increasingly turning to nutritional solutions to support the currently skyrocketing use of GLP-1 therapies.
Fibre is a top choice
According to an Innova Market Insights report, fibre ranks as the second leading functional ingredient of choice for consumers, following closely behind protein. Consumers in the US are showing greater interest in fibre, and its perceived importance is shown to rise with age. And younger generations show greater interest in prebiotics specifically. Fibre claims are common, while focused prebiotic claims are on the rise.
“With increased focus on GLP-1, and digestive health topping consumer priorities, our prebiotic carob fibre offers a potent, natural solution for both trends,” claims Alroy. “As GLP-1 users and those dieting in general are eating less, they need to be sure they are getting more from every bite they consume. This includes more nutrient-dense foods imbued with protein and fibre. CarobBiome™ is rich in fibre, making it an ideal support for GLP-1 diets, and it delivers valuable micronutrients.”
Soluble fibre helps slow digestion, contributing to the feeling of satiety thus aiding weight management. It also contributes to gut comfort due to its water-holding capacity and boosts beneficial bacteria. These beneficial bacteria produce short-chain fatty acids (SCFAs), which not only nourish the gut and support metabolic health but also can stimulate the release of GLP-1, a hormone that regulates appetite and blood sugar levels.
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Joseph Clarke
Editor, International Confectionery
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