Bubblegum Kids, the innovative confectionery brand co-founded by NHL player Zach Hyman, has announced agreements with nine iconic licenses to expand its range of limited-edition products. Since its launch in 2021, Bubblegum Kids has combined animated shorts, social media content, and nostalgic confectionery to create a unique consumer experience. The brand’s products are vegan, gluten-free, peanut-free, and sugar-free.
Newly acquired licenses include Popeye, Archie Comics, Care Bears, SLUSH PUPPiE, ICEE, The Berenstain Bears, Max and Ruby, and Arthur. Bubblegum Kids plans to launch new licensed products monthly until 2026, available online and in select US and Canadian retail markets, targeting a growing fan base of over 350,000 followers.
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Editor, International Confectionery
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