With a keen focus on consumer behavior and global happenings in the flavor, fragrance and botanical industries, Bell Flavors & Fragrances, Inc. (Bell)’s Spark–Ignites Creativity, Inspires Senses® platform previews its 2026 Micro Trends, each representing localized shifts happening in individual markets, regions, and categories that directly impact today’s consumer experiences.
As part of Bell’s Macro Trends – deep seeded cultural shifts that shape consumer mindsets, behaviors and lifestyles on a global scale – the company’s Micro Trends reflect what’s taking place in the here-and-now, revealing six refreshed trends unfolding across the United States.
In 2026, Bell’s global Macro Trends remain steadfast and include:
GLOBE TREK: Beyond the Map
PLANET-TOPIA: Innovating a Plant-Forward Future
HARMONIZED WELL-BEING: Wellness In Sync
PURELY PLAYFUL: The Art of Having Fun
GENFLUENCE: Connecting Generations, Inspiring Change
A Look at Bell’s 2026 Micro Trends
“Going into the New Year, we continue to see our Macro Trends shine across the globe, but it’s the Micro Trends, those region- and market-specific happenings, unfolding in new and dynamic ways. Younger U.S. consumers, for example, are optimizing their health and reach for products containing functional ingredients that alter mood and promise states of relaxation, focused energy, and more,” states Kelli Heinz, Chief Marketing Officer.
Kelli adds, “Conversely, consumers with deeper brand histories demonstrate a strong affinity for nostalgia, particularly when it is evoked by trusted brands. From retro-inspired milkshakes to body washes infused with familiar, comforting scents, these throwback experiences resonate deeply. What is especially compelling is how such nostalgic preferences manifest not only across diverse regions, but also span multiple generations.”
GLOBE TREK: Beyond the Map
Regardless of where consumers are in the world, they’re experiencing new flavors and scents in a way that connects us all – whether in the comfort of their own home or during a trip around the globe.
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Media contact
Joseph Clarke
Editor, International Confectionery
Tel: +44 (0) 1622 823 920
Email: [email protected]
