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Provocative film challenges consumers to rethink unethical purchasing

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Collaboration between AMV BBDO and the Fairtrade Foundation to raise awareness for the exploitation of farmers overseas In the aftermath of Britain’s decision to leave the EU, debate surrounding the future of international trade continues unabated. Yet one area yet to receive adequate airtime is how cocoa growers in underprivileged parts of the world will …

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Ishida weigher increases efficiencies by 10% at leading Italian manufacturer

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Leading confectionery producer Cloetta’s sees significant boost in speed and accuracy The installation of an Ishida multihead weigher at leading confectionery manufacturer Cloetta’s in San Pietro in Casale, Italy has increased production efficiency by over 10%, which compared to the company’s previous packing operations, equates to an additional 250Kg of product packed every shift. The …

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Unique codes anticipated to drive confectionery brand growth

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Arnaud Laugier, EMEA Marketing Director marking and coding specialist, Markem-Imaje, considers the effects of promotional codes on long-term sales In today’s competitive confectionery market, any promotional tool that adds value beyond a short-term sales increase has to be worth consideration. While traditional tools such as discounting remain a staple in the retailer’s armouy, more sophisticated …

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Ultimate indulgence: de Gournay and Rococo in sweet-tasting partnership

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Two of London’s most illustrious brands partner to create the ultimate taste sensation Collaboration between two of London’s most respectable design brands – de Gournay, creators of bespoke hand painted wallpaper and Rococo Chocolates – has resulted in the most delectable box of chocolates. The box depicts de Gournay’s hand painted ‘Portobello’ Chinoiserie motif, filled …

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