Yasso launch of frozen Greek yoghurt mochi

 Yasso, the beloved frozen greek yoghurt brand and #5 novelty brand is launching the first-ever frozen Greek yoghurt Mochi, furthering its position in frozen snacking and continuing to deliver new innovation that meets consumers’ demands on both taste and nutrition. 

Yasso’s latest innovation is made with deliciously creamy frozen Greek yoghurt wrapped in fluffy, sweet rice dough. Available in four flavours, chocolate, mango, vanilla, and strawberry, each individual Mochi is just 80 calories. Staying true to Yasso’s standards, the product has no artificial ingredients, is gluten free, and packs big flavour.

“The launch of Yasso Mochi furthers our position in frozen snacking as we continue to innovate outstanding new products that marry superior taste and quality nutrition,” said Craig Shiesley, Chief Executive Officer of Yasso. “This new platform allows consumers to reach for Yasso during new occasions and delivers on our brand promise of permissible indulgence, now in a new snackable format.”

Throughout the brand’s 10-year tenure, Yasso’s prioritisation of consumer satisfaction and innovation has proven successful as it continues to climb in brand rank and outpace other novelty brands’ growth.

Yasso Mochi (SRP $5.49 per 6-pack) is available at select retailers nationwide and for online delivery on yasso.com. To find a store near you, or learn more information please visit Yasso.com and follow the brand @yasso.

Read more of  the latest industry news and developments here: March 2022 Single Issue form – International Confectionery Magazine (in-confectionery.com)

Media contact

Roshini Bains,
Editor, International Confectionery
Tel: +44 (0) 1622 823 922
Email: editor@in-confectionery.com

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