Whitakers Chocolates announces bold new look

Chocolate manufacturer ‘Whitakers Chocolates’ is all set to launch their new confectionery range for 2020.

The Yorkshire-based company will unveil their new look and extended product range, which includes luxury chocolate truffles, foiled chocolate hearts, truffle spheres and new flavours of fondant creams in January 2020.

This new look is all part of Whitakers Chocolates’ wider rebranding, which saw the company launch their new logo in the last quarter of 2019.

As the company explained: “we are extremely proud of our heritage and would never lose sight of this, but we also know how important it is to move forward and adapt to new tastes, trends and environmental issues. We are pleased to announce that from 2020 most Whitakers Chocolates’ branded retail products will be Fairtrade and our dark chocolate products, whether in retail or food service, have been registered by the Vegan Society”.

William Whitaker, Managing Director, said: “We’re so excited to launch into 2020 with our new range of products and packaging. We identified the rising demand for ethically sourced chocolate and sustainable products and we have worked hard to meet the stringent requirements set to achieve these. I am so proud of what the team have achieved”.

Recyclability and plastic reduction have been a key factor in the rebranding exercise. Whitakers Chocolates have worked closely with leading packaging specialist, Qualvis, to create new, innovative packaging styles that consumers will love, but at the same time to reduce plastics and increase recyclability across the whole range.

Richard Pacey, Sales Director at Qualvis, said: “This has been a truly exciting project for us to work on with the team at Whitakers. They have embraced a wide range of packaging and printing innovations, to enable their products to have the impactful visual shelf stand out, tactile feel to the packs and importantly deliver all of this in a fully recyclable and sustainable route”.

Exciting times are indeed ahead for everyone involved with Whitakers – with rebranding taking it from strength-to-strength, it is not only future-proofing its business, but it is also setting the tone for future developments in its ever-changing marketplace.

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