ingredients PLUS rebrands to reflect growth

November 20, 2022

Sweeteners Plus has been renamed as ingredients PLUS to reflect its growth, the company has said, from a regional provider of a core number of sweetening products to a national processor and distributor of liquid and dry ingredients for food and beverage makers as well as non-food industries like pharmaceuticals.

The new name, which is part of a rebranding campaign, mirrors the company’s expanding capabilities and logistics for nationwide customers.

“We’re a technology-driven, food-ingredients company and the name ‘ingredients PLUS’ represents how our technology, expertise, and elite logistics resources deliver ingredients to customers when and where they need them,” commented Kyle Whitford, Senior Vice President of Sales for ingredients PLUS. “Our new name mirrors our growth with the industry. And keeping our headquarters in Lakeville reflects our commitment to the Rochester area.”

The company’s new name “signals a purposeful pivot for our business; we’re committed to our long-time customers and services, but we’re diversifying and broadening what we bring to market,” according to Erin Johnson, Vice President of Organizational Strategy and Development for ingredients PLUS.

Developing ingredients logistics has helped the company to grow while winning kudos from customers. Candy makers need products like liquid sugar delivered at a specific temperature and consistency to integrate smoothly with their production lines. Ingredients PLUS creates and tests special formulations customers ask for and then stores and transports them how and when a customer needs them.

“With all the logistics and supply-chain challenges companies have faced during the last two years, it’s critical to have ingredients PLUS’ capabilities to ensure we’re delivering what our customers expect,” explained Jeremy Rowley, Purchasing Manager for Rochester, N.Y.-based Pennant Ingredients Inc., an ingredients PLUS customer. “They’re strategic about how they’ve created processing facilities and a distribution network to meet our needs and eliminate variables that could upset production.”

As diet and environmental concerns of consumers have shifted to reflect a more health-oriented attitude, the traditional range of products offered by food and beverage makers has shifted too. In response, ingredients PLUS has grown to supply ingredients including edible oils, organic sweeteners, non-GMO products, Fairtrade offerings and environmentally friendly packaging.

“With our expanding product lines, logistics arm, and facilities, we’ve grown into the name ingredients PLUS, which encompasses all we can do for our customers,” added Whitford.

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